When it comes to building a marketing plan, it’s important to allot a portion of your budget to social media advertising. While organically growing a social presence is important, it’s not enough to fully reach your target audience.
You may be asking, “why would I ever spend money on social media when it’s free to run an account for my brand?” While using the free features of social media to promote your brand is still ideal, the value of social media comes from reaching your entire audience, and the most effective way to do so is through social media advertising. The paid element of social media allows you to expand your reach and increase engagement, exposing your social presence to a wider audience.
Don’t panic – developing a paid presence on social doesn’t require dropping a huge budget. While it’s true that the more money you dedicate increases the amount of times your ads will be shown, an effective campaign can still be run on an efficient budget.
When building a social ad campaign, it’s important that you’re starting in the right place. For B2B marketers, focusing ad dollars on specific platforms is more beneficial than spreading your budget too (Continue Reading...)