The Utility of AP Style

by Logan Lane | Public Relations


There’s one thing all PR and marketing professionals agree on: AP style is the only style.

Over the last 50 years, the Associated Press Stylebook has become the accepted style standard for an increasing number of organizations. Marketing and PR agencies typically adopt AP style as their one and only guideline when it comes to writing press releases, blogs, and other material. So what is it about AP style that makes it the standard for PR and marketing professionals?

(Continue Reading...)

Thought Leadership: What’s Your Second Sentence?

by Jarrett Rush | Content Creation


There’s a question that editorial writers often ask each other during the ideation process: “What’s the second sentence?”

This typically is asked when a writer is tasked with opining about something where the takeaway is rather obvious. Something horrible or tragic happened? We are sad. Something wonderful happened? We are happy!

(Continue Reading...)

8 Best Practices for Engaging a PR Firm for Your Next Event

by Taylor Palmer | Public Relations

Events and Conferences

One of the primary ways in which organizations gauge their level of success is by the amount of recognition and awareness their name garners. However, making waves on the press circuit and in the media can be challenging. This is especially true today when we’re experiencing an age where businesses are using social media and the Internet of Things to inundate our attention with their messaging. Getting noticed is more challenging now than ever before, and it’s easy to get lost in the crowd.

(Continue Reading...)

Employee Spotlight Series: Taylor Palmer

by Gretha Loubser | Idea Grove Employees

Cooking board with food

Here at Idea Grove, we have no shortage of spectacular interns. So, let’s turn this week’s Employee Spotlight to Taylor “the Blogmaster” Palmer, a public relations intern and our very own Media Orchard commander-in-chief! 

As a critical part of the day-to-day public relations activities at Idea Grove, Taylor is responsible for conducting client and industry research, building media lists, writing press releases, and supporting the account teams. 

(Continue Reading...)

7 Secrets to Successful Analyst Engagement

by Gretha Loubser | Public Relations

Business meeting

If you’re a technology vendor, an industry analyst relations (AR) program can go a long way in helping you gain a better understanding and a better position in your market space. While there’s no one-size-fits-all handbook for a good AR program, there are a few things you might want to keep in mind when engaging with analysts:

(Continue Reading...)