Much of what we do in PR lends itself to repeatable tasks. If you have a perception problem in the market, you might need a strategy comprising media relations activities, some thought leadership content, a regular blog series and a social media push. Many of these activities can be run by an existing playbook from another business unit, organization or company.
To save time and avoid reinventing the wheel, there is often a good argument for using a template or leveraging your last playbook as a starting point for the work.(Continue Reading...)