Idea Grove’s Road to Success in 2015

by Taylor Palmer | Awards


We are excited to announce the awards Idea Grove received in 2015 for the various projects we have created for our clients. Our passion and creativity is what drives us to create excellent work for our clients. Our success is because of our integrated approach to delivering thoughtful ideas, engaging content and compelling stories to our clients and their audiences.

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5 Truly Terrifying Halloween Costumes Only Marketers Will Understand

by Beckie Moses | PR and Pop Culture


pumpkins-on-halloweenHalloween is one of our favorite holidays to celebrate at Idea Grove. We’re talking pumpkin painting, candy (of course, at Idea Grove, there’s always candy), and a Halloween-themed potluck. We do it all. When it comes to our annual costume contest, though, it’s difficult to take home first prize when you work with a bunch of smart, creative individuals.

We suspect you might be in the same boat, but don’t worry — this year, we’ve got you covered with five freaky costume ideas that are sure to delight your entire marketing team.

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10 Quick Tips for PR Success

by Sarah Mitchell | Public Relations

PR Tips

PR professionals know that life can sometimes imitate a juggling act. Whether you’re still new to the world of public relations or have been around the block a few times, you’re likely well aware of the lightning pace at which PR is continually evolving. Navigating through a professional career in public relations can be challenging. The following ten tips can help guide you towards both PR success and professional growth.

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The Executive’s Guide to Social Media

by Sarah Mitchell & Morgan Givney | Social Media

Social Media

It’s no secret that the life of a business executive is hectic. Lunch meetings, lengthy calls and surprise projects always manage to fill up your day. Your time is precious, and you’re juggling a thousand tasks that are all competing for it. These tasks naturally get prioritized and delegated, but one priority that absolutely cannot fall through the cracks is staying on top of your personal social media presence.

Beyond business web pages and speaking engagements, social media allows you to pull back the curtains and showcase yourself as a thought leader and industry professional. However, becoming an engaging and interesting presence in the social media world takes time. It can sometimes be a tough commitment to make, but the rewards for your personal brand and your business will be worth the effort. In order to make life a little easier, here are three simple steps that can help business executives maintain and grow their reputation:

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Content Lessons from Summer’s Biggest Movie Hits and Misses

by Jarrett Rush | Content Creation


There are a few things that happen every year as the temperatures turn cooler. Our scarves become less accessory and more necessity. Our food all seems to turn pumpkin flavored. And our movies become more serious.

But, before we leave the world of the summer blockbuster for another year, there are some content lessons we can learn from those movies that were both big success and big disappointments.

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6 Tips for PR Pros to Stand Above the Crowd

by Amy Ridings | Public Relations


In the world of public relations, you have to run to keep up. The landscape is constantly evolving, and technology has significantly changed the way humans operate across all communications platforms. In an age where information is instantaneously accessible at our fingertips, “keeping up” is no longer good enough. Staying ahead of the curve is essential for success, and not adapting can be a death sentence.

Recently, Shannon Powell Hart, an award-winning journalist with over 20 years of experience, shared some insight on how PR professionals can set themselves apart from the crowd. Below are six key takeaways from her presentation on how to make a lasting impression.

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A Tribute to Matt Ceniceros

by Michelle Doss | Idea Grove News


Matt CI met Matt Ceniceros in 2004 when he was a bright-eyed kid I worked with at GCIGroup, a PR firm in Austin. In a firm of mostly B2C pros, we stood out as the tech geeks. We were a little different, a little quirky, a little nerdy. He was the person I worked most closely with every day, and over time, he also became my closest friend while at the firm.

Matt was green. He wasn’t always detail-oriented, and he had a lot to learn about writing. But he was smart, he could take constructive criticism, and he was fearless with the media. He loved technology, and he loved to talk about technology to anyone who would listen. Most importantly, he sincerely wanted our clients to succeed. He wanted everyone around him to succeed; he was the kind of guy who rooted for everyone. He was young and full of potential, and though I was never really his boss, he told me over the years that I helped him learn a lot in those early years. I hope that’s true. Over the course of our 12-year friendship, he inspired me over and over again. I hope I served as inspiration

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