Templates: When to Use, When to Avoid & Why

by Michelle Doss | Public Relations

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Much of what we do in PR lends itself to repeatable tasks. If you have a perception problem in the market, you might need a strategy comprising media relations activities, some thought leadership content, a regular blog series and a social media push. Many of these activities can be run by an existing playbook from another business unit, organization or company.

To save time and avoid reinventing the wheel, there is often a good argument for using a template or leveraging your last playbook as a starting point for the work.

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[INFOGRAPHIC] That vs. Which

by Jarrett Rush | Content Creation

Dig around online for clarification on when to use that versus which and you’ll find some grammar-wonk sites that dig deep into restrictive clauses versus nonrestrictive clauses. It can be a bit confusing if grammar isn’t something that naturally flips your switch.

In an effort to put it into simpler terms, we offer this explanation: That versus which is about specificity. Consider the following examples.

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Why the media hate (most) PR people: 5 keys to building effective media lists

by Jamie Bryant | Public Relations

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Let me start with an open apology to journalists on behalf of the PR profession. Sure, we’re not all bad, but way too many of us treat the media as targets to be sprayed with buckshot pitches hoping one or two hit the mark. Since PR pros outnumber journalists 4.6:1, I know you’re getting bombarded every day with irrelevant, pointless pitches. I am sorry for that.

Following a few common-sense guidelines for media outreach results in not only more stories for our clients, but also a symbiotic relationship with appreciative media. It’s truly a win-win. And while having a compelling, newsworthy story to tell is a big part of it, the truth is that PR pros usually fail at step 1: building the media list.

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Three Ways B2B Tech Marketers Can Address Financial Audiences

by Liz Cies | Public Relations

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Every company wants to grow and has its eye set on the prize: more prospects, customers, regions, market share and, ultimately, more revenue. To take advantage of market opportunities and scale rapidly, businesses must often rely on financing from key financial players, such as private equity firms, VC funds and individual investors or even investment from the general public through crowd-sourcing or the various public stock and bond markets.

To help their clients grow, marketers and PR pros generally focus on customer and reputation outcomes, but according to corporate communications expert Glen Orr, it’s important to also consider financial audiences in the corporate marketing mix.

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Counting on Communication

by Amy Ridings | Tips and Tricks

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Effective communication skills are essential for healthy, productive relationships. While it helps to have open lines of communication where parties are always engaged, we can only control our own actions and lead by example. To help cultivate strong connections, create a productive working environment and foster good client relations, it’s our responsibility as an agency to place particular emphasis on communication.

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Idea Grove Named a Finalist in PR Daily’s 2015 Content Marketing Awards

by Gretha Loubser | Idea Grove News

PRDCMA

We are thrilled to share that Idea Grove has been named a finalist for “Best Website” in PR Daily’s 2015 Content Marketing Awards. Idea Grove has been nominated as a finalist this year alongside brands like Microsoft, Thomson Reuters and Chick-fil-A Inc.

PR Daily’s Content Marketing Awards recognizes brands’ achievements in reaching global audiences with engaging writing, editing, film and design work. Marketing and communications professionals are judged on their efforts in video content, social media and blog or content series.

This year, Idea Grove has been recognized for the recent website redesign for EXL Service, a provider of business process solutions. The website was rebuilt from the ground up to combine strategic messaging and content with cutting-edge coding and responsive design, providing a personalized visitor experience that allows visitors to navigate easily through the site and find the most relevant content.

Winners will be revealed mid-January, so stay tuned for another update!

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