How to Choose a Reputation Management Firm

Published: March 17, 2022 Updated: March 17, 2022

Many ORM firms promise you the moon—but the shady tactics they use can ultimately dig your brand an even deeper reputational hole.

There's a wrong way and a right way to do online reputation management, or ORM. In this 2:40 minute video, Idea Grove CEO and TrustSignals.com editor Scott Baradell explains how to tell the difference—and how to choose an ORM firm that can help your brand build and protect its reputation over the long term.