Many Dallas interactive marketing agencies started out as SEO firms, churning out keyword spreadsheets and mastering the rote tasks of directory submissions and article marketing, but knowing very little about what ultimately drives real success online today: quality content. Produce quality content and share it with the world effectively, and you have a winning SEO strategy.
IDEA GROVE VIDEO: Your SEO Strategy Should Begin with Content, Not Spreadsheets
by Scott Baradell | Search Marketing
About the author
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients. Follow Scott on Twitter and Google+.