IDEA GROVE VIDEO: The Best PR Engagements Start with the Client

by Scott Baradell | Public Relations


When I launched the Idea Grove in 2005, I had never worked for or led a Dallas marketing firm or PR agency. My experience with Dallas agencies had always been as a client — of mega-agencies such as Burson-Marsteller, Fleishmann-Hillard and JWT, as well as many smaller firms in Dallas and elsewhere. Today, we try to bring that same client mentality to every engagement.

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