Author Archives: Margaret Pacheco

About Margaret Pacheco

Margaret, senior vice president, has a range of responsibilities at Idea Grove, including client delivery, operations, and conversion rate optimization. She works with clients to optimize their marketing channels, deploy marketing automation technologies that generate lower-cost leads, and leverage conversion optimization tactics that drive revenue. Margaret has 20 years of experience guiding successful enterprise technology and consumer products companies through start-up phases, major product launches, rapid growth, and acquisitions. She holds a Bachelor of Journalism degree from the University of Missouri, Columbia. Follow Margaret on Twitter and Google+.