Dig around online for clarification on when to use that versus which and you’ll find some grammar-wonk sites that dig deep into restrictive clauses versus nonrestrictive clauses. It can be a bit confusing if grammar isn’t something that naturally flips …(Continue Reading...)
You can feel it. You’re tasked with writing something for the office. Maybe it’s part of a presentation. Or it’s a white paper or case study. Whatever it is, it’s going in the wrong direction. It’s getting wordy. You’re rambling. …(Continue Reading...)
It’s easy to get tripped up on grammar and punctuation. To use a comma or not to use a comma? Is a colon necessary here? We’ve all been there. That’s why the Idea Grove content team will be putting out …(Continue Reading...)
You’ve heard this before and you’ll hear it again: we’re living in a tech-obsessed world and there’s no going back. Devices, lists, and memes constantly surround us. We’re inundated with notifications almost by the minute, and we check our feeds …(Continue Reading...)
When it comes to creating an engaging piece of marketing material, the old adage is that content should always comes before design. The belief that’s still shared by many in the industry is that good design is utterly meaningless if …(Continue Reading...)
I never intended to become the office’s punctuation police, but it’s happened anyways. And not all punctuation, just a single piece: the exclamation point.
It started with internal office emails. I casually pointed out that we, as a company, might …(Continue Reading...)
There are a few things that happen every year as the temperatures turn cooler. Our scarves become less accessory and more necessity. Our food all seems to turn pumpkin flavored. And our movies become more serious.
But, before we leave …(Continue Reading...)
There’s a question that editorial writers often ask each other during the ideation process: “What’s the second sentence?”
This typically is asked when a writer is tasked with opining about something where the takeaway is rather obvious. Something horrible or …(Continue Reading...)
Long-form content like eBooks or white papers can be a great foundation for a successful marketing campaign. These content pieces – usually pegged at more than 1,200 words – can provide readers with in-depth information on your brand and products …(Continue Reading...)
It’s no secret that traditional marketing is often interruptive and unidirectional. Even now, in this digital era of mass consumption when marketers have more tools at their disposal, they still choose those that allow them to have control. They choose …(Continue Reading...)