Much of what we do in PR lends itself to repeatable tasks. If you have a perception problem in the market, you might need a strategy comprising media relations activities, some thought leadership content, a regular blog series and a …(Continue Reading...)
Let me start with an open apology to journalists on behalf of the PR profession. Sure, we’re not all bad, but way too many of us treat the media as targets to be sprayed with buckshot pitches hoping one or …(Continue Reading...)
Every company wants to grow and has its eye set on the prize: more prospects, customers, regions, market share and, ultimately, more revenue. To take advantage of market opportunities and scale rapidly, businesses must often rely on financing from key …(Continue Reading...)
A friend of mine who also works for an integrated PR firm likes to say, “process saves lives.” And it does, believe me. I’ve learned more about the importance of process in the past year at Idea Grove than 20 …(Continue Reading...)
Public relations strategy is a term often reserved for discussions about a significant announcement or in response to a brand crisis. “What’s our PR strategy?” Executives will lean in eagerly to hear what their communications pros advise as the best …(Continue Reading...)
Achieving the big idea is no easy task. It takes time, discipline, resources and long-term commitment.
But framing your PR program around a big idea allows you to achieve a level of thought leadership and recognition for your brand that …(Continue Reading...)