Public relations strategy is a term often reserved for discussions about a significant announcement or in response to a brand crisis. “What’s our PR strategy?” Executives will lean in eagerly to hear what their communications pros advise as the best …(Continue Reading...)
Achieving the big idea is no easy task. It takes time, discipline, resources and long-term commitment.
But framing your PR program around a big idea allows you to achieve a level of thought leadership and recognition for your brand that …(Continue Reading...)
Last fall, I left my career as a B2C publicist behind. Way behind. After thirteen years of entertainment, restaurant, and wine and spirits PR, I took a position at Idea Grove, a B2B tech PR and marketing agency. Movies and …(Continue Reading...)
Here at Idea Grove we talk a lot about using thought leadership to drive B2B tech public relations and inbound marketing programs. By tapping into its team’s core expertise, leveraging proprietary data and developing a unique perspective on hot industry …(Continue Reading...)
Average companies delegate things such as media relations, social media, content creation and email marketing responsibilities to their PR firm. Smart companies engage their PR firm in collaboration on the goals and strategy behind these tactics. A truly enlightened company …(Continue Reading...)
PR professionals know that life can sometimes imitate a juggling act. Whether you’re still new to the world of public relations or have been around the block a few times, you’re likely well aware of the lightning pace at which …(Continue Reading...)
In the world of public relations, you have to run to keep up. The landscape is constantly evolving, and technology has significantly changed the way humans operate across all communications platforms. In an age where information is instantaneously accessible at …(Continue Reading...)
There’s one thing all PR and marketing professionals agree on: AP style is the only style.
Over the last 50 years, the Associated Press Stylebook has become the accepted style standard for an increasing number of organizations. Marketing and PR …(Continue Reading...)