Successful media interviews come with experience and the use of a few key skills; and one of my favorites is Mind Mapping. In situations where you, as a spokesperson for your organization, are expected to know everything there is to …(Continue Reading...)
Content marketing has become the clear choice of companies wanting to build awareness, enhance engagement and increase conversions online. And while every company has a different story to tell, the basic tenets of content marketing remain the same.
Some of …(Continue Reading...)
Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That’s more than they’re going to read, of course. And of the ones they “read,” all but a few are …(Continue Reading...)
We just had a call from someone from a company that did not like what we said about them in an earlier post. The company representative was very gracious in acknowledging our criticism, even offering a service discount as a …(Continue Reading...)
Since East Europeans are deemed to be the worst offenders (didn’t the …(Continue Reading...)
Traditionally, PR people have been trained — and have taught their clients or employers — to be careful about what they say to the media. “Controlling the message” has been a central tenet of the public relations business.
This approach …(Continue Reading...)