One of the primary ways in which organizations gauge their level of success is by the amount of recognition and awareness their name garners. However, making waves on the press circuit and in the media can be challenging. This is …(Continue Reading...)
Here at Idea Grove, we have no shortage of spectacular interns. So, let’s turn this week’s Employee Spotlight to Taylor “the Blogmaster” Palmer, a public relations intern and our very own Media Orchard commander-in-chief!
As a critical part of the …(Continue Reading...)
Are you ready to meet another Idea Grove employee? It’s time we move the spotlight on to Sarah Richardson, a summer public relations intern at Idea Grove.
Sarah supports Idea Grove’s B2B technology PR programs by performing media and influencer …(Continue Reading...)
This month marks the 239th anniversary of the signing of America’s Declaration of Independence from the British monarchy. The Fourth of July has always marked a celebration that, over the years, has translated into barbecuing with friends and watching …(Continue Reading...)
It’s time again for the spotlight to shine on another one of our great employees. Next up on our list is Kathryn Pacheco, a summer public relations intern at Idea Grove, responsible for helping clients improve their visibility, establish credibility …(Continue Reading...)
A skill that any PR pro should have in their arsenal is the art of the pitch. Pitching key influencers, such as journalists, bloggers, analysts, etc., is an important way that we can earn great exposure and even coverage for …(Continue Reading...)
If you’re just tuning in to this series, we’re discussing how, far from dying a slow, painful death, public relations is driving the inbound marketing industry. This post explains how media outreach has evolved into a crucial tool for any …(Continue Reading...)
Two common misunderstandings keep popping up about effective brand marketing in the digital age.
First is the idea that content marketing is somehow a new concept. Second is the notion that, with brands telling their own stories, there’s no need …(Continue Reading...)
Idea Grove has been named the winner of the 2013 PR World Awards for Innovation in PR for our public relations-driven inbound marketing methodology and Technology Campaign of the Year for our work on behalf of client ShopSavvy.
Idea Grove …(Continue Reading...)