Public Relations

Bringing Buyers, Building Brands

Start with Stories

Start with Stories

Marketing takes great stories told in compelling ways. There is no better channel to identify and convey interesting, relevant and timely B2B technology content than a sustained public relations program.

Focus on Results

Focus on Results

PR today is about more than press clippings. To be effective, your program must reach buyers and other audiences with messages that move them to action, as measured by web traffic, email subscriptions, and lead generation.

Create Leadership

Create Leadership

At Idea Grove, our PR programs are fueled by quality content designed to build thought leadership. That content is distributed in ways that get it seen by B2B technology prospects now - and found in online searches later.

B2B Guide to Mastering Content Creation

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From the Blog

The Utility of AP Style
There’s one thing all PR and marketing professionals agree on: AP style is the only style.Over the last 50 years, the Associated Press Stylebook has become the accepted style standard for [...]
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8 Best Practices for Engaging a PR Firm for Your Next Event
One of the primary ways in which organizations gauge their level of success is by the amount of recognition and awareness their name garners. However, making waves on the press circuit and [...]
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7 Secrets to Successful Analyst Engagement
If you’re a technology vendor, an industry analyst relations (AR) program can go a long way in helping you gain a better understanding and a better position in your market space. While [...]
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Raising Awareness and Driving Downloads

Raising Awareness and Driving Downloads

Our media relations campaign helped a mobile shopping application get exposure in hundreds of media reports and set records for downloads and product searches.

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Are you leveraging story ideas to generate leads and close sales?

Contact us today to learn how we can work together to create leadership and attract buyers.