Public Relations

Bringing Buyers, Building Brands

Start with Stories

Start with Stories

Marketing takes great stories told in compelling ways. There is no better channel to identify and convey interesting, relevant and timely B2B technology content than a sustained public relations program.

Focus on Results

Focus on Results

PR today is about more than press clippings. To be effective, your program must reach buyers and other audiences with messages that move them to action, as measured by web traffic, email subscriptions, and lead generation.

Create Leadership

Create Leadership

At Idea Grove, our PR programs are fueled by quality content designed to build thought leadership. That content is distributed in ways that get it seen by B2B technology prospects now - and found in online searches later.

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From the Blog

Getting to the Why Behind Your B2B Tech PR Strategy
Public relations strategy is a term often reserved for discussions about a significant announcement or in response to a brand crisis. “What's our PR strategy?” Executives will lean in [...]
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What’s the Big Idea? How to Think Big in B2B Tech PR.
Achieving the big idea is no easy task. It takes time, discipline, resources and long-term commitment.But framing your PR program around a big idea allows you to achieve a level of thought [...]
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How to Master B2B Tech PR in Today’s World
The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR professionals when you’re not keeping up with the latest best practices. But you can’t afford to [...]
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Raising Awareness and Driving Downloads

Raising Awareness and Driving Downloads

Our media relations campaign helped a mobile shopping application get exposure in hundreds of media reports and set records for downloads and product searches.

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Are you leveraging story ideas to generate leads and close sales?

Contact us today to learn how we can work together to create leadership and attract buyers.