Public Relations

Bringing Buyers, Building Brands

Start with Stories

Start with Stories

Marketing takes great stories told in compelling ways. There is no better channel to identify and convey interesting, relevant and timely B2B technology content than a sustained public relations program.

Focus on Results

Focus on Results

PR today is about more than press clippings. To be effective, your program must reach buyers and other audiences with messages that move them to action, as measured by web traffic, email subscriptions, and lead generation.

Create Leadership

Create Leadership

At Idea Grove, our PR programs are fueled by quality content designed to build thought leadership. That content is distributed in ways that get it seen by B2B technology prospects now - and found in online searches later.

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From the Blog

Templates: When to Use, When to Avoid & Why
Much of what we do in PR lends itself to repeatable tasks. If you have a perception problem in the market, you might need a strategy comprising media relations activities, some thought [...]
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Why the media hate (most) PR people: 5 keys to building effective media lists
Let me start with an open apology to journalists on behalf of the PR profession. Sure, we’re not all bad, but way too many of us treat the media as targets to be sprayed with buckshot [...]
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Three Ways B2B Tech Marketers Can Address Financial Audiences
Every company wants to grow and has its eye set on the prize: more prospects, customers, regions, market share and, ultimately, more revenue. To take advantage of market opportunities and [...]
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Raising Awareness and Driving Downloads

Raising Awareness and Driving Downloads

Our media relations campaign helped a mobile shopping application get exposure in hundreds of media reports and set records for downloads and product searches.

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Are you leveraging story ideas to generate leads and close sales?

Contact us today to learn how we can work together to create leadership and attract buyers.