Strategies for Readers, Not Machines
It’s a New Day
It used to be so easy. You hired an SEO firm, gave them a list of keywords and sat back to watch your company climb up the search rankings. Not anymore.
Earn Your Stripes
Search engines now demand that websites and authors earn their authority and receive the visibility they deserve based on the quality of their content.
All of this works in favor of the good guys: companies that want to produce quality content and use search marketing to get that content in front of people who want it.