1. Because they make you like everyone else.
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THOUGHT-LEADER BLOGGER: Look. You've got it all wrong. You don't need to follow me. You don't need to follow anybody! You've got to think for yourselves. You're all individuals!
WANNABES: Yes, we're all individuals!
THOUGHT-LEADER BLOGGER: You're all different!
WANNABES: Yes, we're all different!
THE NEXT THOUGHT LEADER: I'm not.