It's no secret that social media marketing changes continuously. Trends come and go so quickly that it’s hard to keep up. As social media marketers, we have to be ready to adapt and embrace new strategies. I test new ways to engage with audiences almost every day. I have to be creative and up to date with the trends to be successful on each channel.
Knowing others' experiences and insights help me bridge the gap between what I’m doing and what I should consider doing for a brand's social media. These five influencers share helpful and informative content that challenge the way I approach social marketing. They can do the same for you.
Brian Solis
I once said that the good thing about #socialmedia is that it gave everyone a voice. The bad thing about it, is that it gave everyone a voice. I believe this to be truer today than ten years ago. With social media comes great responsibility.
— Brian Solis (@briansolis) October 20, 2019
Brian not only posts encouraging content for creatives and people in the business world, he also challenges you to look beyond a single perspective. He once said that “Influence is not popularity.” You can define how many people see something. What you can’t truly set, however, is how deeply someone is influenced by someone else. The helpful and encouraging content he posts keeps you working towards excellence.
You can follow Brian on Twitter and LinkedIn
Jay Baer
On #socialmedia and #business.... pic.twitter.com/gsBR0dkndm
— Jay Baer (@jaybaer) July 11, 2020
Jay said it best when he said, “Passion is the gasoline of social media”. His constant insights will enhance your business’s marketing capabilities and change the way you think. The resources he shares are vital to achieving the goals you’ve established for your social media content.
You can follow Jay on Twitter and LinkedIn
Tyrona Heath
“I've made a commitment to be as real as possible with what it means to be a woman of color working in an industry where there are not very many people that look like you, especially at the most senior levels”— @tyrona, Global Lead, B2B Institute @linkedin https://t.co/seaU9lvG6j
— Adweek (@Adweek) April 6, 2020
Tyrona is a true social media strategist and inbound marketer. She uses her platform to share B2B marketing tips while working for one of the leading B2B marketing platforms, LinkedIn. She shares knowledge about her vision for diversity that is so valuable for making sure your social strategy is committed to inclusion.
You can follow Tyrona on Twitter and LinkedIn
Kami Huyse
My favorite thing about Kami is how she shares her personal experiences on being successful on social media. Kami is committed to showing ways she knows will be successful because she has tested them herself.
You can follow Kami on Twitter and LinkedIn
Rand Fishkin
A big challenge of Twitter (& all broadcast social media) is balancing your authentic self with what you believe will earn you a bigger audience. It's a constant, uncertain battle between optimizing for amplification vs. sharing what you find personally interesting/worthy.
— Rand Fishkin (@randfish) December 12, 2018
Rand is a true thought leader with expertise in SEO and all facets of online marketing. He is transparent and provides information that is interesting and actionable. He is always using changes in data to inform his followers of current trends. Following Rand, I feel like I have a good grasp of what’s going on in marketing and social media.