---
title: "The Future is \"SMarketing.\" Are You Ready?"
description: Marketing automation is used by B2B and B2C companies now more than ever. Join us at DFWSEM's SMarketing event on Thursday, March 8 to learn how to combine and optimize your marketing and sales efforts.
---

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# [The Future is "SMarketing." Are You Ready?](https://www.ideagrove.com/blog/dfwsem-smarketing-event-promo-blog)

 Written by [Alexis Natale](https://www.ideagrove.com/blog/author/alexis-natale) | Mar 7, 2018

Marketing automation is used by B2B and B2C companies now more than ever. But it’s not about having the tools - it’s about using them effectively. A nail isn’t much without a hammer, but using them together can get a fancy new painting on your wall.

That’s where “SMarketing” comes into play.

SMarketing is the alignment of a company’s sales and marketing teams, strategies and goals. The word itself is the combination of  "sales and marketing" -- get it?

Founding HubSpot employee Dan Tyre is presenting at the DFWSEM meeting on Thursday, March 8. Join us at the Communion Neighborhood Cooperative, DFWSEM’s new venue, at 6 p.m. for a night of networking and learning how to better scale your business with aligned marketing and sales.

As an added bonus -  beer, wine, whiskey, appetizers and pizza will be provided during the networking happy hour from 6 to 7 p.m.

Are you ready to learn the ins and outs of “SMarketing” with fellow Dallas digital marketers? [Register to join us](https://www.ideagrove.com/march-2018-dfwsem-meeting) and receive 50% off the normal $40 ticket cost for nonmembers.

Idea Grove is a HubSpot Platinum Partner and sponsor of the event.

[View full post](https://www.ideagrove.com/blog/dfwsem-smarketing-event-promo-blog)

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