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At Idea Grove, we specialize in creating and executing surveys that generate media coverage, spark conversations, and position our clients as thought leaders in their industries. Surveys are a powerful tool for PR because they provide fresh, data-driven stories that journalists and readers alike find compelling.
Below is a summary of the more than 30 surveys we’ve developed in collaboration with our clients, grouped into topical categories with links to the original survey reports. Happy reading!
Sustainability and Environmental Consciousness
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Esker 2023 Workplace Sustainability Survey
Explores how sustainability influences workplace culture and employee expectations.
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ALPLA 2024 Sustainability in Education Survey
Examines the rising importance of sustainability education across generations.
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ALPLA 2024 Sustainability and Convenience in Packaging Survey
Highlights consumer attitudes toward sustainable packaging and convenience trade-offs.
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ALPLA Survey: Rising Costs and Declining Quality Hinder Use of Reusable Products
Analyzes obstacles preventing the adoption of reusable products.
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Technology Evolution and AI
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Esker Survey: How Americans Are Adopting New Payment Technologies
Examines consumer expectations around businesses adopting modern payment systems.
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Krista AI Trust Survey 2023
Analyzes consumer trust in AI and its implications for businesses.
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Yooz AI in the Workplace Survey 2023
Investigates the growing role of AI in workplace automation.
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Acquire BPO 2024 AI in Customer Service Survey
Examines how AI in customer service influences consumer trust and brand loyalty.
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Quext Smart Home Products Survey: U.S. Consumers’ Favorite Tech Trend
Highlights consumer adoption of smart home technology and its barriers.
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Holiday and Seasonal Trends
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Beyond Finance 2022 Holiday Financial Stress Survey
Explores the financial pressures facing consumers during the holiday season.
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Phelps United 2022 Holiday Gift Returns Survey
Examines consumer behavior around gift returns during the holiday season.
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2023 Duraplas Holiday Foods Survey
Analyzes holiday food preferences and packaging needs.
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Recurly Holiday Subscription Trends Report 2023
Explores how consumers engage with subscription services during the holidays.
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TrustMi 2023 Business Payments Holiday Report
Examines payment trends among SMBs during the holiday season.
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Aprimo Holiday Content Planning Report 2023
Investigates how brands approach holiday content campaigns.
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Consumer Preferences and Decision-Making
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Theatro Retail Customer Experience Survey 2023
Analyzes evolving consumer expectations in the retail industry.
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Theatro Holiday Shopping Report 2024
Highlights trends in consumer shopping behavior during the holiday season.
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Recurly Health and Wellness Subscriptions: Consumer Trends 2024
Explores increasing interest in health and wellness-focused subscription services.
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CRI Menu Mastery Survey: The State of Dining Preferences in 2023
Analyzes consumer preferences and trends in the restaurant industry.
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Trust Signals Survey: What Makes Consumers Forgive Brands?
Examines what helps brands regain consumer trust after making mistakes.
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DuraPlas 2023 and 2024 Summer Cooling Preferences Reports
Explores consumer cooling preferences during peak summer months.
Read the 2023 Survey Report
Read the 2024 Survey Report
Workforce Trends and Challenges
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CloudTrucks 2023 Truck Parking Shortage Report
Explores how parking challenges impact the trucking industry.
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Standley Systems 2024 Office Culture Report
Analyzes workplace culture and its effect on employee productivity.
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Integris 2024 Law Firm Cybersecurity and AI Report
Investigates cybersecurity practices and concerns in the legal industry.
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Verfico 2023 Survey: Wage Theft in America
Investigates consumer and employee perspectives on wage theft across industries.
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DuraPlas 2024 Workplace Safety Culture Survey
Investigates consumer concerns regarding product safety.
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Financial and Operational Insights
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Yooz 2024 Leader vs. Ledger Survey
Examines how financial accountability shapes leadership priorities.
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Sagiss 2024 IT Perceptions Survey
Explores business perceptions of IT services and technology reliability.
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Aprimo Survey: The Complex Pursuit of Simplicity
Analyzes the balance between complexity and simplicity in consumer choices.
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Yooz 2024 Beyond the Balance Sheet Survey
Highlights the importance of integrating financial data with decision-making.
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Yooz 2024 AI in Construction Survey
Examines the adoption of AI technology in the construction sector.
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Why Surveys Work for PR
Surveys are more than just numbers—they’re stories waiting to be told. By aligning surveys with timely issues and audience interests, we help our clients earn media coverage, build credibility, and amplify their voices in crowded markets.
If you're interested in how a custom survey can elevate your brand’s visibility, let’s start a conversation.
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