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The Dallas-Ft. Worth chapter of the American Marketing Association has named Idea Grove a finalist in the 2015 Marketer of the Year Awards program. The entry is in the public relations category on behalf of RiseSmart, a leading outplacement provider.
RiseSmart’s annual Super Bowl prediction, which uses unemployment rates to determine the winner of the Big Game, has become a national event. In 2014, more than 50 outlets covered the prediction, including ESPN, which ran a 45-second segment, and Fox Business Network, which ran a 34-second segment. MSNBC, CNBC and major newspapers across the country also covered the story.
The DFW AMA awards program honors agencies that execute premiere PR and marketing campaigns. Winners will be announced May 7 in Dallas.
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