--- title: "MarTech Talk: A Look Back at Our First Year" description: After a year of MarTech Talk conversations, it's time to look back at what we've learned. image: https://www.ideagrove.com/hubfs/MarTech%20Blog%20Image.png --- [![logo](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg "logo")](https://www.ideagrove.com) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) [ Get Started ](https://www.ideagrove.com/contact) [ Get Started ](https://www.ideagrove.com/contact) [Blog](https://www.ideagrove.com/blog) / [From the CEO](https://www.ideagrove.com/blog/topic/from-the-ceo) / # MarTech Talk: A Look Back at Our First Year ![](https://www.ideagrove.com/hubfs/Scott%20Baradell.png) [Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell) **Published:** September 3, 2019       **Updated:** May 29, 2021 ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/hour.svg) 1 min read - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://www.ideagrove.com/blog/martech-talk-a-look-back-at-our-first-year) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/X.svg)](https://twitter.com/intent/tweet?url=https://www.ideagrove.com/blog/martech-talk-a-look-back-at-our-first-year) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/facebook.svg)](http://www.facebook.com/sharer.php?u=https://www.ideagrove.com/blog/martech-talk-a-look-back-at-our-first-year) ![MarTech Blog Image](https://www.ideagrove.com/hubfs/MarTech%20Blog%20Image.png) We’ve likely all seen the [marketing technologies supergraphic](https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/). It seems to grow exponentially between releases. This year is no exception. There are more than 7,000 marketing technology companies on the 2019 version. It’s nearly impossible to keep up with all of the new entrants or old entrants adding to or altering their capabilities. But as marketers in the technology space, it felt like we should. That’s what was behind the creation of our MarTech Talk video series. It was a way to keep ourselves informed of what was happening in the [world of martech marketing](https://www.ideagrove.com/about/clients), and hopefully keep you informed too. Martech Talk recently celebrated a birthday. We’ve been at it for a year, and in that time we’ve talked about the merging of marketing and PR, how digital signage should factor into your marketing mix, and how to use employee and customer advocacy to build your brand. While we are working on lining up conversations for year two, take a look at this recap of highlights from year one. ###### Insights ## Stay Informed with Our Blog Discover the latest industry trends and expert advice. [View All](https://www.ideagrove.com/blog) [![](https://www.ideagrove.com/hs-fs/hubfs/Blog_Images/data-driven-website-design.jpg?width=352&name=data-driven-website-design.jpg) ](https://www.ideagrove.com/blog/why-you-should-let-data-drive-website-optimization) [Web Design](https://www.ideagrove.com/blog/topic/web-design) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 5 min read ##### [Why You Should Let Data Drive Website Optimization](https://www.ideagrove.com/blog/why-you-should-let-data-drive-website-optimization) Today we are sitting down with our art director, Megan Chesterton, to discuss... [Read more **](https://www.ideagrove.com/blog/why-you-should-let-data-drive-website-optimization) [![MarTech Blog Image-1](https://www.ideagrove.com/hs-fs/hubfs/MarTech%20Blog%20Image-1.png?width=352&name=MarTech%20Blog%20Image-1.png) ](https://www.ideagrove.com/blog/martech-talk-unleashing-employee-ambassadorship-with-glenn-gaudet) [From the CEO](https://www.ideagrove.com/blog/topic/from-the-ceo) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 1 min read ##### [MarTech Talk: Unleashing Employee Advocacy with Glenn Gaudet of GaggleAMP](https://www.ideagrove.com/blog/martech-talk-unleashing-employee-ambassadorship-with-glenn-gaudet) In our latest MarTech Talk, we chat with Glenn Gaudet, the founder and CEO of... [Read more **](https://www.ideagrove.com/blog/martech-talk-unleashing-employee-ambassadorship-with-glenn-gaudet) [![tools](https://www.ideagrove.com/hs-fs/hubfs/tools.jpeg?width=352&name=tools.jpeg) ](https://www.ideagrove.com/blog/2018-digital-marketing-toolbox) [Content Marketing](https://www.ideagrove.com/blog/topic/content-marketing) [Former Employee](https://www.ideagrove.com/blog/topic/former-employee) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 4 min read ##### [What Should Be in Your Marketing Toolbox for 2018 and Why?](https://www.ideagrove.com/blog/2018-digital-marketing-toolbox) In the age of digital technology, agencies have an overwhelming number of marketing tools... [Read more **](https://www.ideagrove.com/blog/2018-digital-marketing-toolbox) ###### Stay Informed with Our Newsletter ## Get the latest industry trends and insights delivered straight to your inbox. ### Unlock Exclusive Content and Offers Get early access to exclusive content and special offers by signing up. ### Expert PR and Marketing Services Contact us today to discuss how we can help your business grow. 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