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Should Brands Take Political Stands?

Scott Baradell

Published: April 6, 2022       Updated: January 13, 2023

Consumers expect companies to do more than sell products today. They want to buy from brands that share their values.

But should companies take political stands?

I recently had a chance to share my thoughts on this topic in a debate at Southern Methodist University, sponsored by the Daily Caller News Foundation (DCNF). The conversation examined the larger issue of stakeholder capitalism as well.

Below are two videos; the first is one I recorded to preview the event, and the second is DCNF's coverage of the debate.

 

 
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