Online review sites can have a major positive impact on your B2B tech business. These sites are fantastic resources for connecting with new customers and generating leads. And not only that—they help you better understand your customers, learn their needs and improve your product accordingly.
To help you take advantage of these review sites, we’ve compiled a list of the top 12 B2B tech review sites—in alphabetical order.
The review sites we'll discuss are:
Capterra is one of three software review site brands under the umbrella of Gartner Digital Markets, which is a B2B tech review website hub owned by the parent company Gartner.
All listings on Capterra are instantly posted on the two other review sites that are part of Gartner Digital Markets, GetApp and Software Advice.
Capterra is easy-to-navigate and contains over 1.5 million validated reviews on the website, with thousands more added each month.
Founded: 1999
Notable about Capterra:
Ideal for: Small-business buyers looking for guidance in the jungle of B2B software.
How do they sort companies? Gartner Digital Market companies are sorted by default in Sponsored Vendors. Vendors bid for listing placement on Capterra category pages. The vendors that are not bidding come after the lowest bidder. After all sponsored vendors, non-bidding vendors are listed from most reviews to least reviews. The alternative ranking option is Highest Rated.
Review length: Reviews on review sites owned by Gartner are typically short-form.
Monetization method: Capterra is free to use for visitors. This is because sellers pay Capterra when they receive web traffic and sales opportunities, as shown on the Capterra website.
On a side note: all vendors, not only those who pay, are listed in Capterra directories so visitors can best inform themselves before making a purchase decision.
Automated review invitations? In order to incentivize users to post reviews, the free Reviews as a Service (RaaS) is a program that emails customers requesting software reviews and offers gift cards for reviewers.
About page: https://www.capterra.com/our-story/
Blog overview: https://blog.capterra.com/
FAQ page: https://www.capterra.com/faq
FinancesOnline is solely focused B2B Software reviews. Its product pages are highly ranked in Google, thus any vendor having a few favorable user reviews on FinancesOnline would help thrive its search presence.
Founded: 2014
Notable about FinancesOnline:
Ideal for: B2B Software vendors
How do they sort companies? Companies are sorted based on the price, user satisfaction (reported out of 100%), user reviews (reported on a scale out of five stars) and SmartScore which is a system that grades products based on several criteria, including functionality, collaboration features, customization and ease of use.
About page: https://financesonline.com/
Blog overview: https://reviews.financesonline.com/
FAQ page: https://reviews.financesonline.com/
G2 (formerly G2 Crowd) is a popular business software review site, we might even say it’s the most famous one on this list. It promotes itself as a platform that is impartial and neutral. Their mission is to make trust a central part of digital transformation.
Founded: 2012
Notable about G2:
Ideal for: Software businesses in any category.
How do they sort companies? G2 stands out from other review sites in that its default sort is by the “G2 score”.
The G2 score takes into account the review's date, the quantity of feedback it contains, whether the reviewer disclosed their identity and company, whether the reviewer is a current user of the product, and the community participation in the review.
Review length: G2 aims to achieve the ideal mix in a review's length, short enough to produce a large number of reviews and long enough to put forth more data than just a testimonial.
Monetization method: G2 makes money from its service by selling buyer intent data to listed vendors. Also, G2 offers a G2 content subscription, so that vendors can license their G2 reviews and reports to create powerful marketing that converts.
Automated review invitations? Review Campaigns can be managed by vendors to increasingly gather feedback from their customers, through sending emails to them and offering Gift Cards for reviewers.
About page: https://company.g2.com/about
Blog overview: https://learn.g2.com/
FAQ page: https://help.g2.com/hc/en-us
Gartner Peer Insights (GPI) is an enterprise technology and vendor review site for IT solutions owned by the parent company “Gartner”. It differs from Gartner Digital Markets (Capterra, GetApp & Software Advice) in that it targets only buyers in the world’s largest companies.
Only vendors who are IT service providers with products targeting mid- to large-scale enterprise customers can list on GPI.
GPI features a thorough review and rating system, which enables users to evaluate and compare business management software options at every stage of the purchasing process.
Founded: 2015
Notable about Gartner Peer Insights:
Ideal for: Software tools that target enterprise buyers.
How do they sort companies? Number of ratings. The alternative list option is by average rating.
Review length: Reviews on review sites owned by Gartner are typically short-form.
Monetization method: Summary-level access to GPI is free and available to the public. Reading the full detail of reviews is also free, but requires a login. It is monetized for vendors through review data and web visitors that the reviews attract.
Automated review invitations? Vendors can distribute incentives to reviewers directly through their Technology Provider Tools (TPT) portal. GPI offers different incentive options, such as gift cards.
About page: https://www.gartner.com/reviews-pages/technology-provider-info
Blog overview: https://www.gartner.com/reviews-pages/announcements
FAQ page: https://www.gartner.com/reviews/faq/technology-provider
GetApp is also one of three software review site brands under the umbrella of Gartner Digital Markets, which is a B2B tech review website hub owned by the parent company Gartner.
All listings on GetApp are instantly posted on the two other review sites owned by Gartner, Capterra and Software Advice.
GetApp is distinguished from the other two in that it allows buyers to compare software side by side through free interactive tools and detailed product information. Users can use the site's extensive categories and subcategories to perform in-depth cross-comparisons of numerous products.
Founded: 2009
Notable about GetApp:
Ideal for: B2B tech companies targeting tech-savvy buyers who want to compare key product features for small and medium enterprises.
How do they sort companies? Gartner Digital Market companies are sorted by default in Sponsored Vendors. Vendors bid for listing placement on the category pages. The vendors that are not bidding come after the lowest bidder. Furthermore, GetApp is characterized by a "most relevant" sort option that is customized based on the buyers’ previous site interactions.
Review length: Reviews on review sites owned by Gartner are typically short-form.
Monetization method: The costs are on the vendors rather than the site’s visitors, as vendors bid in an auction to rank higher on category pages and get more views.
Automated review invitations? In order to incentivize users to post reviews, the free Reviews as a Service (RaaS) is a program that emails customers requesting software reviews and offers gift cards for reviewers.
About page: https://www.getapp.com/about/
Blog overview: https://www.getapp.com/resources/
FAQ page: https://www.getapp.com/reviews_faq
GoodFirms is a B2B research and review site for service companies and software products. It aims to connect service seekers with convenient software and service providers.
GoodFirms selects the top-performing companies and software solutions based on three main criteria: Quality, Reliability, and Ability. The companies are then ranked based on their cumulative research scores.
Founded: 2014
Notable about GoodFirms:
Ideal for: B2B software vendors that would like to compete on price
How do they sort companies? Companies can be sorted by sponsored, most reviews and highest rated.
Review length: Reviews are not lengthy, mostly short sentences. It includes Pros and Cons and features used. A reviewer can include “switched from” and “also considered”.
Monetization method: The platform is free for visitors, and offers different sponsorship pricing opportunities for vendors.
About page: https://www.goodfirms.co/why-goodfirms
Blog overview: https://www.goodfirms.co/blog
FAQ page: https://www.goodfirms.co/faqs/
HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Vendors can list an app on HubSpot’s App Marketplace with a video and photos to showcase how their app works, plus a brief description of how their app can help users carry out their goals.
Founded: 2006 (Hubspot)
Notable about HubSpot's App Marketplace:
Ideal for: If your B2B tech tool integrates with Hubspot
How do they sort companies? Companies are sorted on a five-star scale rate with questions answered by users.
Review length: The reviews are not lengthy, mostly short sentences.
Automated review invitations? Unknown
About page: https://www.hubspot.com/our-story
Blog overview: https://blog.hubspot.com/
FAQ page: https://developers.hubspot.com/docs/api/listing-your-app
HundredX is both a review site and a customer service tool, by virtue of which businesses can register an account on the website and request feedback from their clients. According to their website, you can get consumer insights generated through ethically-sourced data. The reviews aren’t publicly available.
Founded: 2012
Notable about HundredX:
Ideal for: Vendors seeking private reviews of business leaders to enhance their products or services, without incurring the risk of having negative feedback on their products spread between business owners.
How do they sort companies? Reviews are private. This allows companies and vendors to consider the negative feedback and rectify its status before losing potential customers.
Monetization method: Companies and organizations subscribe to access the HundredX database for an annual fee.
Automated review invitations? HundredX offers incentives for users to post reviews, a strategy working well as most of the users participate in leaving reviews on a regular basis.
About page: https://hundredx.com/about
Blog overview: https://hundredx.com/hundredx-causes-blog
FAQ page: https://hundredx.com/hundredx-causes-faqs
PeerSpot is a community-focused review platform tailored for enterprise software buyers. It focuses mainly on cybersecurity, DevOps and IT software.
Founded: 2012
Notable about PeerSpot:
Ideal for: Vendors of products related to Cybersecurity, DevOps, and IT software targeting enterprise buyers.
How do they sort companies? Sorting companies is based on PeerSpot ratings, reviews, views and comparisons.
Review length: The average review is 620 words.
Monetization method: For the purpose of monetization, PeerSpot offers vendors solutions for two needs: demand generation and content creation. These solutions include buyer intent data, sponsored content options, such as review subscription services (for review generation) and sponsored comparisons.
Automated review invitations? PeerSpot provides a service to vendors in which they interview customers personally and then write up a review based on a transcript of the conversation. They take pride in that less than 10% of their reviews are collected in that manner.
About page: https://marketing.peerspot.com/about/
Blog overview: https://marketing.peerspot.com/blog/
FAQ page: https://www.peerspot.com/faq
Software Advice is the last one of three software review site brands under the umbrella of Gartner Digital Markets, which is a B2B tech review website hub owned by the parent company Gartner.
All listings on Software Advice are instantly posted on the two other review sites owned by Gartner.
Software Advice is more dedicated to busy buyers who do not have enough time for a self-guided experience. Actually, Software Advice allows buyers to talk to an expert for individualized and personalized support.
In contrast to other review sites, it offers free phone consultations with software consultants to assist purchasers and guide them.
Founded: 2005
Notable about Software Advice:
Ideal for: Software purchasers of small- and medium-sized businesses that want someone to speed up the exploratory stage of the purchasing process by narrowing down the available software solutions in accordance with their requirements.
How do they sort companies? Gartner Digital Market companies are sorted by default into Sponsored Vendors (the highest bidder) followed by non-sponsored vendors (the number of reviews).
For Software Advice, there are three further listing options including the number of user reviews, average rating and alphabetically (A-Z).
Review length: Reviews on review sites owned by Gartner are typically short-form.
Monetization method: Software Advice offers a pay-per-click model by which vendors pay a fee for each click on their ads. And in some cases a pay-per-lead model by which vendors pay fees only when a qualified lead is successfully generated by a third party.
Automated review invitations? In order to incentivize users to post reviews, the free Reviews as a Service (RaaS) is a program that emails customers requesting software reviews and offers gift cards for reviewers.
About page: https://www.softwareadvice.com/about-us/
Blog overview: https://www.softwareadvice.com/resources/
FAQ page: https://www.softwareadvice.com/resources/reviews-faqs/
SoftwareReviews is another B2B tech review site and was created at Info-Tech Research Group. They claim to provide the most accurate and detailed view of a complicated and ever-changing market.
Founded: 2015
Notable about SoftwareReviews:
Ideal for: Vendors targeting IT software buyers
Monetization method: SoftwareReviews offers a Rapid Application Selection Framework that is suited for small- to mid-tier enterprises to accelerate and improve their software selection process.
Automated review invitations? Unknown; content restricted to members.
About page: https://www.softwarereviews.com/about
Blog overview: N/A
FAQ page: N/A
TrustRadius offers insightful reviews for software buyers. It markets itself as a provider of thorough and unbiased reviews that are not sponsored by any other parties. It puts each review through multi-step processes to ensure that only genuine product reviews are published.
Founded: 2012
Notable about TrustRadius:
Ideal for: Vendors targeting buyers at mid-sized and larger companies to provide them with in-depth content so that they can make confident decisions for important purchases.
Review length: More than 400 words per review.
Monetization method: TrustRadius monetizes its site through various options, such as intent data, which is an outcome of the review content vendors have and continue to generate on TrustRadius.
Automated review invitations? All vendors have access to a managed or do-it-yourself (DIY) review generation process through TrustRadius. They offer a free DIY review Growth Toolkit and a unique product landing page to encourage reviews.
About page: https://www.trustradius.com/static/about-us
Blog overview: https://www.trustradius.com/vendor-blog
FAQ page: https://www.trustradius.com/static/about-trustradius-reviews