4 min read

Remember the Salt Rule—and Six Other Indispensable Tips for Content...

William Zinsser wrote in his book On Writing Well, “Clutter is the disease of American...

2 min read

Ditch Vanity Metrics: Social KPIs That Actually Matter

Vanity metrics are like an animated PowerPoint presentation. They look pretty, but...

4 min read

How to Build Your B2B Paid Social Audience for Facebook and LinkedIn

The beauty of social media advertising is you get a lot of say in who sees your...

4 min read

3 Ways to Leverage Your Media Coverage in the Sales Process

PR pros see it all the time. A company’s communications team secures an impressive...

4 min read

What the Extinction of Twitter ‘Likes’ Could Mean for B2B Marketers...

Earlier this week speculation emerged around Twitter’s move to get rid of its “Like”...

6 min read

Slack Chat: The Unpredictable Power of Tech CEOs in Today’s Media

Jacqueline (Jacqueline Wasem, account manager): In recent years, billionaire CEOs like...

3 min read

Improve Your Use of Video with These Seven Takeaways from Video...

It was two days of influencers, personalities and subject matter experts. Video Marketing...

3 min read

Three Ways You’re Actually Making Your Social Media Anti-Social

Social media has evolved into an essential piece of any company’s brand presence and...

9 min read

Slack Chat: When Should B2B Brands Engage Politically?

Jacqueline (Jacqueline Wasem, account manager): Hi team! Let’s get started. Today we’ll...

3 min read

Quantity vs. Quality: Measuring Your PR Success

It’s no secret that clients want to see results when those end-of-month and...

1 min read

The Future is "SMarketing." Are You Ready?

Marketing automation is used by B2B and B2C companies now more than ever. But it’s not...

4 min read

What Should Be in Your Marketing Toolbox for 2018 and Why?

In the age of digital technology, agencies have an overwhelming number of marketing tools...

2 min read

Idea Grove Becomes HubSpot Platinum Certified Agency Partner

In 2017, Idea Grove doubled the size of its digital marketing practice. Today, we’re...

3 min read

The 4 Do’s and Don’ts of Marketing to Channel Partners Through...

Most companies know that marketing to customers is imperative to maintaining a...

4 min read

Why Your B2B Tech Company Needs a Boutique Agency

If you are a small, medium or enterprise class business-to-business technology company,...

6 min read

5 Common Characteristics of the Ideal CEO (according to PR/digital...

A CEO is more than just the leader and ultimate decision maker in a company. The most...

6 min read

Hiring a PR Agency: An Approach for the First 100 Days with the New...

You’ve gone through the RFP process. You’ve made your decision. Contract terms have been...

5 min read

Hiring a PR Agency: The Top Do’s and Don’ts for Issuing an RFP

For any growing B2B technology company, engaging a PR firm is a smart move, and one...

4 min read

Hiring a PR agency: 4 Things to Consider Before You Issue an RFP

At some point, most B2B technology companies will hit a point in their growth when the...

6 min read

How to Become a Strategic PR Advisor

Being a consultative advisor on PR is one of the best jobs in the world. But having a...

4 min read

Templates: When to Use, When to Avoid & Why

Much of what we do in PR lends itself to repeatable tasks. If you have a perception...

4 min read

What's the Big Idea? How to Think Big in B2B Tech PR

Achieving the big idea is no easy task. It takes time, discipline, resources and...

6 min read

How to Master B2B Tech PR in Today’s World

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR...

3 min read

Improve Social Media ROI with Visual Content

Finding new ways to be creative on social media is something all B2B companies struggle...

2 min read

How B2B Marketers Can Use Facebook Reactions

Last week, the world of Facebook changed forever. Facebook’s Like button that we’ve come...

3 min read

4 Powerful Ways to Approach Digital Marketing

As technology continues to ingrain itself into the way people go about their daily lives,...

3 min read

Master These 10 Skills to Move Up in Your PR Career

PR professionals know that work can sometimes seem like a juggling act. Whether you’re...

3 min read

Social Media Tip Sheet for Busy Executives

It’s no secret that the life of a business executive is hectic. Lunch meetings, lengthy...

AI and Marketing

Learn About AI in Digital Marketing

Read about the generative AI revolution in digital marketing.

Survey Reports

11 min read

Unwrapping 2024 Holiday Surveys and Seasonal Insights: Key...

The holiday season is a time of joy, reflection, and tradition, but it also comes with...

Survey Reports

4 min read

How Surveys Drive PR Success: Showcasing Our Clients’...

At Idea Grove, we specialize in creating and executing surveys that generate media...

AI and Marketing

11 min read

Maximizing PR in the Age of AI: How B2B Companies Can...

Leveraging generative AI for B2B media relations can transform how companies draft press...

AI and Marketing

16 mins

GenAI SEO Strategies: A Comprehensive Guide

Generative artificial intelligence (GenAI) has taken the technical world by storm,...

An over-the-shoulder look of a. man on his computer reading charts and data.

AI and Marketing

6 mins

5 Things Most Marketers Get Wrong About AI

Artificial Intelligence (AI) isn't exactly a novel concept, but it’s most certainly one...

AI and Marketing

12 mins

Future-Proofing Your Brand’s SEO for AI and Beyond

(This post by friend of the agency Reggie Johnson was originally published on LinkedIn.)

...

We hone our expertise every day to better serve our clients

Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

Sarah DiRico

Vice President, Viaero Wireless

The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

Get in touch

Contact us

We'd love to hear from you. Contact us today for all your PR and marketing needs.

Email

newbiz@ideagrove.com

Phone

+1 (972) 235-3439

Office

16000 Dallas Pkwy Suite 200, Dallas, TX 75248

Insights

Stay Informed with One of the Top PR Blogs

AI and Marketing

Learn About AI in Digital Marketing

Customer testimonials

We hone our expertise every day to better serve our clients

Stay Informed with Our Newsletter

Subscribe to receive the latest updates from our blog

Get in touch

Contact us

Email

Phone

Office

Subscribe to Newsletter

Subscribe to receive the latest updates
from our blog