Insights

Stay Informed with One of the Top PR Blogs

Discover insights from Idea Grove, a PR and digital marketing agency for B2B technology, manufacturing, and logistics brands, headquartered in Dallas, Texas.

William Zinsser wrote in his book On Writing Well, “Clutter is the disease of American...

Read more

Vanity metrics are like an animated PowerPoint presentation. They look pretty, but...

Read more

The beauty of social media advertising is you get a lot of say in who sees your...

Read more

PR pros see it all the time. A company’s communications team secures an impressive...

Read more

Jacqueline (Jacqueline Wasem, account manager): In recent years, billionaire CEOs like...

Read more

Social media has evolved into an essential piece of any company’s brand presence and...

Read more

Jacqueline (Jacqueline Wasem, account manager): Hi team! Let’s get started. Today we’ll...

Read more

It’s no secret that clients want to see results when those end-of-month and...

Read more

Marketing automation is used by B2B and B2C companies now more than ever. But it’s not...

Read more

In the age of digital technology, agencies have an overwhelming number of marketing tools...

Read more

 In 2017, Idea Grove doubled the size of its digital marketing practice. Today, we’re...

Read more

Most companies know that marketing to customers is imperative to maintaining a...

Read more

If you are a small, medium or enterprise class business-to-business technology company,...

Read more

A CEO is more than just the leader and ultimate decision maker in a company. The most...

Read more

You’ve gone through the RFP process. You’ve made your decision. Contract terms have been...

Read more

For any growing B2B technology company, engaging a PR firm is a smart move, and one...

Read more

At some point, most B2B technology companies will hit a point in their growth when the...

Read more

Being a consultative advisor on PR is one of the best jobs in the world. But having a...

Read more

Much of what we do in PR lends itself to repeatable tasks. If you have a perception...

Read more

4 min read

Achieving the big idea is no easy task. It takes time, discipline, resources and...

Read more

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR...

Read more

Finding new ways to be creative on social media is something all B2B companies struggle...

Read more

Last week, the world of Facebook changed forever. Facebook’s Like button that we’ve come...

Read more

As technology continues to ingrain itself into the way people go about their daily lives,...

Read more

PR professionals know that work can sometimes seem like a juggling act. Whether you’re...

Read more

It’s no secret that the life of a business executive is hectic. Lunch meetings, lengthy...

Read more
Load more
AI and Marketing

Learn About AI in Digital Marketing

Read about the generative AI revolution in digital marketing.

hourglass 11 min read

Leveraging generative AI for B2B media relations can transform how companies draft press...

hourglass 10 min read

LinkedIn video allows you to create engaging content that enhances your professional...

hourglass 9 min read

Wondering how AI will impact marketing in 2025? This article delves into the top ai in...

Generative artificial intelligence (GenAI) has taken the technical world by storm,...

Artificial Intelligence (AI) isn't exactly a novel concept, but it’s most certainly one...

Customer testimonials

We hone our expertise every day to better serve our clients

stars

Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

sarah-headshot

Sarah DiRico

Vice President, Viaero Wireless

stars

The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

stars

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

Stay Informed with Our Newsletter

Subscribe to receive the latest updates
from our blog

Get in touch

Contact us

We'd love to hear from you. Contact us today for all your PR and marketing needs.