10 min read

Master LinkedIn Video: Tips for Creating Engaging Content

LinkedIn video allows you to create engaging content that enhances your professional...

12 min read

Maximizing Linkedin Brand Awareness: A Comprehensive Guide for...

Enhancing LinkedIn brand awareness can transform your professional footprint. This...

17 min read

Top 12 B2B Tech Review Sites: A Guide to the Sites that Matter Most

Online review sites can have a major positive impact on your B2B tech business. These...

12 min read

The Complete Guide to Content Previews on Social Media

Have you ever shared a link to a piece of your content that you spent hours crafting,...

11 min read

11 Tips for Getting Started with B2B Social Media Marketing

Social media marketing is not a new kid on the block anymore. It's been 20 years since...

7 min read

Sprout Social Certification Study Guide

Note: Talissa Beall, Idea Grove's senior social media manager, was named #SproutPartner...

4 min read

10 Reasons You Need A More Strategic B2B Social Media Program

It’s officially been 18 years since the creation of Myspace and the term “social media”...

5 min read

Social Listening: Better Understand Your Brand And Your Competitors

Social media strategy is changing. Yes, it’s still writing captions, creating graphics,...

5 min read

3 Reasons Social Media Needs To Be An Active Part Of Your Growth...

There are 3.96 billion people on social media worldwide. While a significant portion...

3 min read

Review Site Management Should Be Part Of Your Marketing Strategy

Whether I want to try a new Chinese restaurant, find a new dentist, or try out something...

5 min read

Are You Building Relationships Through B2B Social Media? You Should...

In the age of social media and instant communication, building and nurturing customer...

3 min read

Consistency Is Key To B2B Social Media Success, And We Have The Proof

Marketing teams are busier and leaner than ever, and it’s difficult to juggle all of the...

3 min read

5 B2B Social Media Influencers You Should Be Following

It's no secret that social media marketing changes continuously. Trends come and go so...

1 min read

B2B Social Media: Are You Playing In Social's Sandbox

Too many companies treat social media as just another marketing channel. They use the...

1 min read

Why Now Is the Time to Experiment with Your B2B Social Media Content

When things get different or difficult, we tend to take comfort in the familiar. We pull...

1 min read

Using B2B Social Media To Create Online Communities

Our relationships with social media have no doubt changed during the current COVID-19...

5 min read

Why This Is The Wrong Time To Stop Your B2B Tech Paid Social Media

“Turn everything off!” That’s what many social marketers started telling each other as...

2 min read

Ditch Vanity Metrics: Social KPIs That Actually Matter

Vanity metrics are like an animated PowerPoint presentation. They look pretty, but...

3 min read

The Value of Being Social on Social Media: A Chicken Sandwich Story

By: Jilianne Scamperle & Chris Pham

In case you missed it, Popeyes Louisiana Kitchen...

4 min read

5 Best Practices for Leveraging B2B Influencer Marketing

In the noisy and ever-evolving world of advertising and marketing, it’s more important...

11 min read

Creating B2B Social Media Campaigns That Sizzle

Social media is in its teenage years and we can all tell. It’s maturing, and not always...

4 min read

The Shift in B2B Social Media You Can't Ignore

Six Degrees. Bolt.com. Open Diary. These aren’t names most people would cough up if asked...

3 min read

Three Ways You’re Actually Making Your Social Media Anti-Social

Social media has evolved into an essential piece of any company’s brand presence and...

3 min read

How Long-Form Video on Instagram Will Affect B2B Marketing

It is probably OK if Instagram is not currently in your B2B marketing toolkit since the...

3 min read

Four Social Media Success Strategies for Facebook's New, More...

Last month, Facebook announced drastic changes to the way posts are ranked in users’ news...

5 min read

Why Social Media Engagement Is the New Currency in Media Relations

Traditionally, media relations has been about two things: relationships and stories.

If...

5 min read

Everything You Need to Know About Twitter’s New Character Count

On November 7th, Twitter announced an update that raised the character limit for tweets...

4 min read

Your Employees Just Might Be Your Best-Kept Social Media Secret

We all know how important it is to get our quality content noticed on social media....

3 min read

Four Ways LinkedIn Can Boost Your B2B Marketing Results

If LinkedIn isn’t already a part of your marketing strategy, you’re missing out on a big...

3 min read

3 Ways B2B Companies Can Use Facebook Live

It’s no secret that video content has dominated the social media scene for years. One...

5 min read

Why Relevancy is Important for B2B Marketing on Facebook

Every time you open Facebook the News Feed algorithm is working behind the scenes to...

20 min read

An Interview with Media Disruptor Drew Curtis of Fark.com

Note: This interview was originally published in July 2006. Drew eventually went on to...

3 min read

Improve Social Media ROI with Visual Content

Finding new ways to be creative on social media is something all B2B companies struggle...

4 min read

Be a B2B Social Media Rockstar at Your Next Event

In our world of digital connectedness, almost nothing is isolated anymore. Global and...

2 min read

How B2B Marketers Can Use Facebook Reactions

Last week, the world of Facebook changed forever. Facebook’s Like button that we’ve come...

3 min read

What Do the Top 5 Oscar Tweets Have to Do With B2B Tech PR?

It’s not too often that we get to roll out the red carpet in the B2B technology space. We...

3 min read

Social Media Tip Sheet for Busy Executives

It’s no secret that the life of a business executive is hectic. Lunch meetings, lengthy...

5 min read

9 Social Media Trends We Hope Will Go Away Forever in 2015

2014 has been a year of great moments in social media, as well as more than a few ...

6 min read

Hootsuite Certification Study Guide

Note: Also see our Sprout Social Certification Study Guide.

If you've used social media...

5 min read

Social Media Branding is the New Black

Unlike the “Orange is the New Black” inmates at Litchfield, you have the power to be in...

2 min read

Struggling to Keep Up with Social Media? Try These Tools

Facebook, Twitter, Instagram, Pinterest, Tumblr, StumbleUpon – the list goes on and on....

2 min read

3 Best Practices for Creating a Social Media Marketing Budget

Last of three parts

Social media marketing is not a guaranteed revenue driver, which...

1 min read

Idea Grove President To Lead Social Media Strategy Session

You know you need social media, but where do you start in developing a strategy?

...

2 min read

Experts Say: In Social Media, Grown-Ups Are Obsolete

Will we ever be rid of "-isms"?

Do You Really Need a Social Media Agency?

We think it's a little odd when an agency calls itself a social media agency. What...

2 min read

8 Reasons to Choose Idea Grove as Your Social Media Agency

(Author's note: Originally published in 2008)

Finally ready to create a social media...

2 min read

It's 2005: Time for Advertisers to Embrace Blogs

Note: This is a post from 2005. How times have changed.

AI and Marketing

Learn About AI in Digital Marketing

Read about the generative AI revolution in digital marketing.

Survey Reports

11 min read

Unwrapping 2024 Holiday Surveys and Seasonal Insights: Key...

The holiday season is a time of joy, reflection, and tradition, but it also comes with...

Survey Reports

4 min read

How Surveys Drive PR Success: Showcasing Our Clients’...

At Idea Grove, we specialize in creating and executing surveys that generate media...

AI and Marketing

11 min read

Maximizing PR in the Age of AI: How B2B Companies Can...

Leveraging generative AI for B2B media relations can transform how companies draft press...

AI and Marketing

16 mins

GenAI SEO Strategies: A Comprehensive Guide

Generative artificial intelligence (GenAI) has taken the technical world by storm,...

An over-the-shoulder look of a. man on his computer reading charts and data.

AI and Marketing

6 mins

5 Things Most Marketers Get Wrong About AI

Artificial Intelligence (AI) isn't exactly a novel concept, but it’s most certainly one...

AI and Marketing

12 mins

Future-Proofing Your Brand’s SEO for AI and Beyond

(This post by friend of the agency Reggie Johnson was originally published on LinkedIn.)

...

We hone our expertise every day to better serve our clients

Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

Sarah DiRico

Vice President, Viaero Wireless

The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

Get in touch

Contact us

We'd love to hear from you. Contact us today for all your PR and marketing needs.

Email

newbiz@ideagrove.com

Phone

+1 (972) 235-3439

Office

16000 Dallas Pkwy Suite 200, Dallas, TX 75248

Insights

Stay Informed with One of the Top PR Blogs

AI and Marketing

Learn About AI in Digital Marketing

Customer testimonials

We hone our expertise every day to better serve our clients

Stay Informed with Our Newsletter

Subscribe to receive the latest updates from our blog

Get in touch

Contact us

Email

Phone

Office

Subscribe to Newsletter

Subscribe to receive the latest updates
from our blog