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PR vs. Marketing: What's the Difference, and Why Does It Matter?

Published: February 10, 2012       Updated: March 9, 2022

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PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

Idea Grove CEO Scott Baradell offers insights in this 15-minute video in which he articulates the differences between PR and marketing. He also provides a new definition for PR to better meet the needs of today's clients.

 

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