The Challenge: Rebuild and Rebrand
The team at Chowly knew they had to evolve to continue meeting their customers’ unique needs. They sought a full rebrand and wanted to refresh their messaging to drive awareness and industry authority to continue attracting investors and increase their market share among restaurants of all sizes.
The Solution: Build From the Ground Up
In order for Chowly to achieve its goals, Idea Grove first reassessed the current messaging and branding strategy. We then built out foundational marketing pillars to be the team’s guiding light through the project’s entirety.
From there, we created a brand framework and buyer personas to represent their ideal customers, established and refined Chowly’s social presence, audited Chowly’s current review site presence and offered strategic guidance on engaging with customers and stakeholders in online channels. We also provided public relations strategy and executed a number of campaigns to drive media attention and chatter among industry experts. We concluded the quarter with a website rebrand and launch to highlight the new Chowly.
The Results: A New and Rebuilt Brand
With new brand guidelines, increased social media presence and the launch of a new website, Chowly was able to rebuild and evolve its brand.
“As a tech company that serves the restaurant industry, we’ve had to adapt to stay aligned with our customers’ rapidly evolving needs. This includes how we market to them. We turned to Idea Grove to help us reassess and build our brand from the ground up, starting with messaging and branding work. Idea Grove then beautifully brought our brand personality and value proposition to life online with a new website. We've leaned on them as an extension of our team, and they've consistently delivered great client service and high-quality work. We look forward to growing our program with them in the year to come,” says Kristin Peterson, Senior Vice President, Marketing, at Chowly Inc.
Moving forward, our focus is to continue to gain momentum for Chowly. Using Chowly’s product roadmap and the website launch as a springboard, Idea Grove will execute an integrated marketing program to continue to build brand trust. We will leverage Chowly’s technology-driven capabilities, loyal customers, thought leadership and original data to establish the company as a forerunner in the restaurant technology space. Chowly will join existing industry conversations and lead new ones.
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