The Challenge: Make a Mark
in the Logistics Industry
InstiCo Logistics, a provider of third-party logistics services for supply chain challenges, faced intense competition in a crowded industry. The company aimed to differentiate itself and emphasize its connection to the community. With numerous offerings and services in the logistics sector, InstiCo needed to project a professional image and messaging that would match and outshine the standards of its competitors.
The Solution: Brand Refresh
Idea Grove established the foundation of InstiCo’s marketing strategy by developing a brand framework, defining buyer personas and revamping its overall brand image with updated messaging and a new logo. These proactive steps helped to strengthen InstiCo's presence and messaging in the industry, resulting in the launch of a new, streamlined website built on Hubspot.
The Results: Dynamic Web Presence
With a new logo and website, InstiCo was able to refresh its entire brand persona.
"Our new website is a reflection of our commitment to innovation and staying ahead of the curve in our industry. Its dynamic design, streamlined functionality, and user-friendly updating process will ensure we can effectively communicate our vision and offerings to our customers and stakeholders,” says John Hernando, President and CEO, InstiCo Logistics.
InstiCo’s strong website presence outlines its offerings and is optimized for search engine visibility. Its visually appealing logo and user-friendly appearance allows the team to make updates and add new pages as their business grows and evolves. The website now serves as a tool for InstiCo to differentiate itself in the competitive logistics industry and be seen for its reputation for reliability and innovation by its community of partners, vendors, customers and stakeholders.
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