Why’s it so hard for supply chain and logistics companies to be seen?
Supply chain and logistics are among the most fiercely competitive industries on the planet. One focuses on acquiring the goods and services needed across the supply chain; the other on coordinating their movement to those that need them. Yet, they both face the same hurdles when it comes to drawing new customers. Differentiation and visibility.
Supply Chain
Unless there’s an exclusivity agreement of some kind, businesses have seemingly endless suppliers they can tap to procure the raw materials and components they need. Why, specifically, should they pick yours, and how would they know it?
Logistics
The likes of FedEx and UPS may dominate shipping to consumers, but there are tens of thousands of logistics businesses in the U.S. alone. Meaning, simply, you need a marketing strategy that ensures your brand and unique value prop stand out from the rest.
An Integrated Approach to Visibility for Supply Chain & Logistics
Tell Buyers You Matter With News Media Coverage And Social Media Engagement
Putting out product and leadership announcements is not enough when everyone else is doing the same. We craft compelling narratives for new media and engage with audiences on social media. This dual strategy ensures visibility across the widest possible audience, cementing your brand’s importance in the market while making your story relatable and interactive
Reach The Right People At The Right Time With Powerful Brand-Tailored Content
Like your unique value proposition, each supply chain or logistics brand has its own identity and needs. We do more than create engaging content that aligns seamlessly with your brand's voice, values, and audience. We personalize a distribution strategy, so your content reaches the right people at the right time, through the most effective channels.
Become Irresistible To Google — And Lead Logistics Buyers Right To Your Digital Doorstep
The importance of ranking high in search engine results for any company is indisputable. We’ll optimize not only your Google presence to attract buyers and establish trust, but also optimize your online content for search engines and emerging GenAI systems. This blended approach boosts website traffic to turn searches into sales in the highly competitive supply chain and logistics space.
Measurable Visibility
Unlock the Potential of Supply Chain & Logistics Marketing
Idea Grove’s PR and marketing experts help supply chain and logistics businesses achieve organic growth, despite being in a crowded field. With our integrated strategies for brand visibility, innovative web design, compelling content marketing, and advanced search capabilities, we can take your business to new heights.
“Idea Grove’s branding process starts with a conversation. They helped lead us through discussions that reframed how we saw our business internally and shifted how we spoke about and portrayed our company to the market as we relaunched our brand.”
Dave Chaplin,
Altezza
“Idea Grove doesn’t come to the table with a formulaic approach to PR. They build individual strategies that match your specific goals, and it’s how they helped us get national coverage in major outlets when we were an emerging vendor.”
Michelle fanning
Pivot3
"Idea Grove takes the time to understand your business, your technology, and your customer. They’ve been able to hit the ground running and create a high-volume of high-quality content for us very quickly.”
Mason Page,
Reflect