Client Stories
/
Public Relations
/

Telling a Brand's Story Through Social Graphics

The Challenge: Amplifying A Powerful Message With Nature

Oerlikon, a global producer of innovative surface solutions, had a powerful story to tell. Its materials engineers drew inspiration from nature’s own vast array of ever-evolving biological surfaces. The company knew that telling the story of how biomimicry influences Oerlikon's product development would impact public opinion in a positive way.

To do this, it needed a partner to help spread the word so its message would have the greatest possible impact on its target audience. The goal was to drive visits to the “nature” story, Oerlikon’s website, and to increase reach and engagement across all major social media channels.

oerlikon-challenge
#030129 (4)

The Solution: Socializing Words And Images Together

Oerlikon hired us to devise a social media strategy to deliver the story to target audiences while driving traffic to the company’s website. First, we created a series of nature-based visuals to accompany Oerlikon’s article. We then analyzed the target audiences and determined the optimum number of posts for each social media site.

Overall, we created 30 tweets and 15 posts for Facebook, LinkedIn, and Google+, each paired with appropriate visuals and delivered over a four-week period. We actively reached out to key influencers via Twitter to motivate additional sharing, receiving likes, and retweets from many of them. Finally, because audiences responded so well to the content paired with media, we recommended Oerlikon continue using visuals and audiovisuals with its future content to heighten long-term engagement.

OERLIKON-SLIDER3

The Results: The Right Picture + 1000 Words = Engagement

Sometimes a picture really is worth a thousand words. But when you pair powerful stories with the right visuals, the result is far greater. For Oerlikon, that’s the X we solved for: an explosion of social engagement.

The posts of Oerlikon’s nature story with accompanying visuals resulted in significant increases in reader engagement across major social media channels. Compared to other content over the same period, they saw 43% more Facebook referrals... 58% more Twitter referrals… 62% more votes... and a whopping 4.77 average star rating. Proving that the right visual can amplify the message of stellar content to reach even wider audiences.

“ “
“Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You’ve done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It’s been phenomenal.”
Read Our Client Stories
Work With Us

Similar Client Stories

When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around -- and who enjoy being around each other. We accomplish this by aligning our success with your success.

See All Client Stories ›
Public Relations
AI Thought Leadership ,
Krista

Seeing the opportunity to help shape the growing AI narrative, Krista Software engaged with Idea Grove for support. Idea Grove helped field the Trust in AI survey to understand U.S. adults’ knowledge, attitudes and perceptions of AI's capabilities in performing tasks and making critical decisions. To maximize the report's impact, Idea Grove orchestrated a successful media relations campaign, landing pitches with a diverse range of national and trade media.

Read The Story
Public Relations
Awareness Through Education,
Beyond Finance

To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website.

Read The Story
Public Relations
Acquisition PR,
Chowly

Idea Grove developed a media relations campaign to help increase brand visibility and trust with Chowly’s target audiences. In order to garner positive press coverage, we aligned with Chowly on a clear, concise message that illustrated the strategic rationale for the acquisition and what benefits it will bring to the company, its customers and stakeholders. 

Read The Story

How Can We Help You?
Subscribe to Newsletter

© 2024 Idea Grove. All rights reserved