B2B Performance Marketing
Attract, engage, and convert your ideal B2B customers with targeted paid advertising through LinkedIn and Google, designed to complement your organic PR and marketing efforts.
Unlocking Success:
Organic + Paid = Growth: Speed Your Success with an Integrated Strategy
Organic PR and marketing programs are critical for establishing brand awareness—but they can be difficult to tie directly to sales. Go beyond awareness and drive leads and sales with our performance marketing campaigns, designed to integrate with and amplify your organic program. Leverage paid media to reach decision-makers, while our expert team optimizes your campaigns for maximum impact and ROI.
LinkedIn Ads
Our carefully designed LinkedIn advertising process delivers engagement within 30 days, and leads and sales within 60 days.
Google Ads
We analyze your industry space to determine your best Google advertising investment for every goal and budget.
Turn Buzz into Business with LinkedIn Ads
Your engaging LinkedIn content—including shares of thought leadership, livestreams, case studies and more—sparks conversations and builds relationships. But how do you convert that buzz into actual sales? LinkedIn Ads bridge the gap by allowing you to target high-value audiences who are already interested in your content and offerings. With laser-focused precision, these targeted ads turn passive engagement into active conversions, transforming your LinkedIn presence into a powerful sales engine.
Our Performance Marketing Approach
Amplify Organic Efforts
Leverage your existing organic PR and marketing efforts to build brand awareness and engagement. This could involve creating valuable content, fostering relationships, and building a strong online presence.
Target High-Value Audiences
Utilize LinkedIn and Google ads to reach decision-makers and influencers directly. These platforms offer powerful targeting capabilities based on demographics, interests, and online behavior, ensuring you connect with the ideal audience for your business.
Convert Engagement into Sales
Craft compelling ad copy and landing pages that capture attention, convert interest into qualified leads, and ultimately drive sales. Measure your campaign performance and continually optimize your strategy for maximum impact and return on investment (ROI).
Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.
Sarah Dirico,
Vice President, Viaero Wireless
Idea Grove went the extra mile to get things done for us. They always seemed to put own needs first, in every situation. They always wanted to make sure we were getting our money’s worth, which in my experience is rare for marketing agencies. From branding to website design and more, they delivered excellent work for us.
Mike Kollat,
Director of Sales, Holotrak
“Idea Grove’s branding process starts with a conversation. They helped lead us through discussions that reframed how we saw our business internally and shifted how we spoke about and portrayed our company to the market as we relaunched our brand.”
Dave Chaplin,
Altezza
"Idea Grove takes the time to understand your business, your technology, and your customer. They’ve been able to hit the ground running and create a high-volume of high-quality content for us very quickly.”
Mason Page,
Reflect Systems
“Idea Grove doesn’t come to the table with a formulaic approach to PR. They build individual strategies that match your specific goals, and it’s how they helped us get national coverage in major outlets when we were an emerging vendor.”
Michelle fanning
Pivot3