Recharging a Brand's Online Presence

No matter where they go, for today’s mobile device users, nothing is more important than staying connected. And since 2010, KwikBoost’s innovative, customized mobile charging solutions have helped ensure 50 million devices were able to do just that. Despite this success, by 2017 the company had become frustrated with the performance of its primary marketing tool—its website.

Over time, the website’s messaging had become diluted, and it wasn’t optimized to convert visitors into customers, resulting in 2017 bounce rates above 62%. Its color scheme and look-and-feel had become dated and all-too-similar to competitors. And the site was attracting considerable organic search traffic for keywords unrelated to its core business—visitors but not necessarily leads.

KwikBoost turned to us for a bold, sleek, and intuitive website design to attract the right prospects and guide them along their buyer’s journey.

For the website design, we suggested a bold departure from the pack. The new website sports an updated logo, striking color gradients, a clean consistent look and feel, and simple, streamlined navigation. It also uses video backgrounds to demonstrate the company’s products in real life, visually reinforcing the company’s tagline of “helping people stay connected.”

Our content team then re-energized the company’s messaging to clearly and consistently express the company’s vision and the value of its offerings. Expanding on the original tagline, a new three-pillared message pervades the new website’s copy: “Powering devices. Powering people. Powering experiences.”

Close collaboration between our team and KwikBoost made it possible to launch a completely rebranded website in just 15 weeks. But a brand-new site can only be effective if prospective clients can find it. We optimized the new website for search, resulting in 11,000 more organic sessions in 2018.

Besides the jump in website traffic, the new user experience improved engagement metrics across the board. The bounce rate dropped by 30 percent, and both pages per session and page views jumped over 40 percent compared to the previous period.

But perhaps most importantly, the new website had a direct positive impact on KwikBoost’s bottom line. In the first year since launch, the company’s revenue from inbound website leads grew by 37 percent and eCommerce sales jumped 237 percent.