Client Stories

The More We Care About Your Success, The More Success We Have, Too 

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Today's business world can be difficult to traverse. Competitors come and go. Disruptors flash into a market, turn expectations upside down, then disappear as quickly as they came. Buyers are more skeptical and resistant to traditional sales strategies than ever before. How do you stay on the path to success when there are always new obstacles to overcome? We recommend selecting an agency partner that's seen it all before — and that will put your success first.

For more than 18 years, Idea Grove’s unified approach to PR and marketing has helped our clients identify the stories they can uniquely tell, creatively get those stories in front of the right audiences, and measurably increase brand awareness and buyer trust. Idea Grove builds breadcrumb paths of trust that guide buyers to our clients' products and services—helping them achieve their goals and reach their dreams. Our clients' stories are our story.

Public Relations
Public Relations
Krista

Seeing the opportunity to help shape the growing AI narrative, Krista Software engaged with Idea Grove for support. Idea Grove helped field the Trust in AI survey to understand U.S. adults’ knowledge, attitudes and perceptions concerning AI's capabilities in performing tasks and making critical decisions. To maximize the report's impact, Idea Grove orchestrated an extensive media relations campaign, strategically disseminating a press release and customizing tailored pitches for a diverse range of national and trade media outlets.

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Public Relations
Public Relations
Aprimo

Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program.

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Public Relations
Public Relations
CloudTrucks

CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website. 

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Public Relations
Public Relations
Phelps United

Idea Grove and Phelps United developed a survey and report to drive awareness around consumer spending and holiday trends – using this to drive brand mentions and backlinks to PhelpsUnited.com. Idea Grove also launched a media relations campaign that targeted both national and trade media outlets as well as podcast and broadcast opportunities.

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Public Relations
Public Relations
Chowly

Idea Grove developed a media relations campaign to help increase brand visibility and trust with Chowly’s target audiences. In order to garner positive press coverage, we aligned with Chowly on a clear, concise message that illustrated the strategic rationale for the acquisition and what benefits it will bring to the company, its customers and stakeholders. 

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Public Relations
Public Relations
Beyond Finance

To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website.

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