Worldwide Express: Unifying A Brand

Serial entrepreneur David Kiger built Worldwide Express from the ground up into a successful third-party logistics business without any help from organized marketing or public relations efforts. Although the company’s decentralized franchise structure had allowed the business to thrive, Kiger had a bigger goal in mind: acquisition. He knew that if he wanted to grow at a pace that would attract potential buyers, he’d need to centralize the company’s brand and messaging and consistently communicate it to the market through proactive content marketing and public relations. It was a transportation and logistics marketing challenge.

How successful was this branding campaign? So successful that Kiger was actually able to sell the company twice. After engaging with us and growing Worldwide Express to more than 115 franchisees, Kiger was able to sell the company to an investment firm in 2013.

Kiger was later brought back to guide the business to its next stage of success, and we continued to help Worldwide Express tell its compelling story to the market. By 2016, WWE had consolidated its franchise network and more than quadrupled its earnings, reporting more than $750 million in earnings in 2015.

Shortly after that, Kiger was able to make his second exit from the company when it merged with another freight brokerage provider to form one of the largest 3PLs in the country.