CLIENT STORIES

Beyond the Hype: B2B Success Stories That Deliver Results

The B2B landscape is a dynamic dance of disruption and opportunity. Competitors emerge and vanish, buyer expectations shift, and traditional tactics often fall flat. To thrive, you need a partner who understands your industry's unique challenges and unlocks its full potential. Idea Grove goes beyond traditional. We become an extension of your team, telling your unique story and building trust with your target audience through engaging content and targeted outreach across all channels.

Measurable results are our cornerstone. We elevate your brand awareness, trust, and search ranking, validated by data-driven insights. Partnering with Idea Grove means gaining a dedicated advisor committed to propelling your B2B brand to new heights of online visibility and driving lasting success. Witness the power of our approach firsthand. Explore our client success stories to see how we've helped businesses like yours achieve remarkable results in the ever-evolving B2B landscape.

Public Relations
AI Thought Leadership
Krista

Seeing the opportunity to help shape the growing AI narrative, Krista Software engaged with Idea Grove for support. Idea Grove helped field the Trust in AI survey to understand U.S. adults’ knowledge, attitudes and perceptions of AI's capabilities in performing tasks and making critical decisions. To maximize the report's impact, Idea Grove orchestrated a successful media relations campaign, landing pitches with a diverse range of national and trade media.

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Public Relations
Awareness Through Education
Beyond Finance

To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website.

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Public Relations
Acquisition PR
Chowly

Idea Grove developed a media relations campaign to help increase brand visibility and trust with Chowly’s target audiences. In order to garner positive press coverage, we aligned with Chowly on a clear, concise message that illustrated the strategic rationale for the acquisition and what benefits it will bring to the company, its customers and stakeholders. 

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Public Relations
Showing Industry Leadership
Aprimo

Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program.

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Public Relations
Shedding Light on a Crisis
CloudTrucks

CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website. 

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Public Relations
The Power of Digital PR
Phelps United

Idea Grove and Phelps United developed a survey and report to drive awareness around consumer spending and holiday trends – using this to drive brand mentions and backlinks to PhelpsUnited.com. Idea Grove also launched a media relations campaign that targeted both national and trade media outlets as well as podcast and broadcast opportunities.

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Work With Us
Trusted by industry leaders worldwide
5-star

"The impact of Idea Grove’s work on our business was monumental. They elevated our identity in a spectacular way, creating the branding we were looking for — a branding that joins what customers expect from us with how we see ourselves. We wouldn’t have achieved that without their help. Aside from the branding, they delivered a functional and aesthetically pleasing site. Idea Grove’s technical expertise and willingness to go the extra mile every step of the way set them apart from other agencies."

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Benjamin Brown,

ConverseNow

5-star

“Idea Grove’s branding process starts with a conversation. They helped lead us through discussions that reframed how we saw our business internally and shifted how we spoke about and portrayed our company to the market as we relaunched our brand.”

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Dave Chaplin,

Altezza - Advertising and MarTech

5-star

"Utilities is a more traditional industry, and Idea Grove has helped us shape our go-to-market strategy and position ourselves for the future by giving us a new message that is resonating with all the members of our market, from clients to analysts to influencers."

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Michelle Gillum

VertexOne - Utilities

5-star

"I consider them an extension of my marketing team, helping me hit home runs with brand strategy, PR, and content creation."

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Mason Page

Reflect Systems - Advertising and MarTech

5-star

“The Idea Grove team is strategic, smart, proactive, and flexible.”

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Rodney Mason

daVinci Payments - E-Commerce and Retail Tech

5-star

“I’ve engaged Idea Grove for years over multiple projects. That’s because of the people. The team there is smart, strategic, and on the front edge of what’s happening in marketing and PR. But the team is also made up of fun and friendly people who are a joy to work with.”

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David Kiger

Worldwide Express - Transportation and Logistics

5-star

"As a tech company that serves the restaurant industry, we’ve had to adapt to stay aligned with our customers’ rapidly evolving needs. This includes how we market to them. We turned to Idea Grove to help us reassess and build our brand from the ground up, starting with messaging and branding work. Idea Grove then beautifully brought our brand personality and value proposition to life online with a new website. We've leaned on them as an extension of our team, and they've consistently delivered great client service and high-quality work. We look forward to growing our program with them in the year to come."

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Kristin Shannon

Chowly, Inc

5-star

"Idea Grove has been pivotal in helping InstiCo craft an improved website with our rebranding. We have been able to reach a wider audience while helping close the gap on who people think we are VS who we really are. Our branding and mode specific pages are just what we needed to relaunch our marketing strategy in 2023."

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Starr Bollefer

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